FRONTLINE

Trump’s Road
to the White House
The Interactive Script

(Angelo Merendino/Getty Images)
Chapters
  • Prologue
  • I: "Let Trump Be Trump"
  • II: Trump's Rallies
  • III: Campaigning on Trump's Terms
  • IV: Victory From the Jaws of Defeat
  • Back to Top

How did Donald Trump defy political conventions to win the presidency? That’s the question at the center of the FRONTLINE documentary Trump’s Road to the White House. We’ve annotated the script of the film to allow deeper exploration of some of the interviews, documents, photographs and other sources behind our reporting. The aim of this pilot project is to bring new layers of transparency to our journalism. We’re also providing new ways to navigate and share the film. Scroll below to begin.

In collaboration with:
Duke | DeWitt Wallace Center for Media and Democracy
Click any line to jump to that point in the film or to share it with others.
Prologue
NARRATOR
Tonight …
DONALD TRUMP
I, Donald John Trump, do solemnly swear…
NARRATOR
As Donald Trump begins his presidency …
CHRIS COLLINS
We had won the election that no one thought we could win.
NARRATOR
The inside story of how he got there …
COREY LEWANDOWSKI
Once I understood that he was willing to double down and be a fighter for what he believes in, I’m all in.
DONALD TRUMP
They’d be carried out on a stretcher, folks.
KATY TUR
It felt like a box of matches even before he took the stage, and they were just waiting for Donald Trump to come and light it.
NARRATOR
From his closest advisers …
KELLYANNE CONWAY
I had said to Mr. Trump one day, “Are you ready to win?”
NARRATOR
And his rivals …
HILLARY CLINTON
I have seen Director Comey’s letter…
ROBBY MOOK
We just got smacked by a two-by-four and it came out of nowhere.
NARRATOR
The provocative campaign …
DONALD TRUMP
Nobody knows the system better than me.
NARRATOR
To the presidency …
DONALD TRUMP
Which is why I alone can fix it.
NARRATOR
Tonight on FRONTLINE:
DONALD TRUMP
So help me God…
NARRATOR
“Trump’s Road to the White House”
I: “Let Trump Be Trump”
NEWS REPORTERS
Today is finally the day the presidential nominees have made their final…

Today is decision day in America and we are taking a look at the presidential race…
After a long, contentious presidential race we are near the end…
NARRATOR
On Election Day, Donald Trump and his senior campaign team were huddled at Trump Tower.
KATY TUR, NBC News
They went into election night believing that they were going to lose.
NEWS REPORTER
As the polls close across the country…
NARRATOR
AT 5 o’clock they received the first exit polls.
NEWS REPORTER
We’re counting down to the first poll closings right now…
DAVID BOSSIE, Trump campaign adviser
When we got those early returns, the exit polls, and I actually got it about 5:01, we all had a little bit of a gut punch.
NEWS REPORTER
If Trump wants to win, he’s got to hold onto Florida and North Carolina…
FRANK LUNTZ
In state after state he was so far behind that I knew that he was going to lose, because the exit polls don’t get it wrong.
  • Read Luntz's election night tweets predicting a Clinton victory

    Michigan is going to end up for Hillary tonight. I changed my opinion after seeing new numbers.

    Oh, and spoiler alert. #ElectionNight https://t.co/DxRN9U7Z4r

    — Frank Luntz (@FrankLuntz) November 8, 2016

    In case I wasn't clear enough from my previous tweets:

    Hillary Clinton will be the next President of the United States. #ElectionNight

    — Frank Luntz (@FrankLuntz) November 8, 2016
TONY FABRIZIO, Trump campaign pollster
We were getting crushed in like Michigan, Pennsylvania. I mean just— and so, from like 6 o’clock on, you know, we’re all like, “Oh my god.”
NEWS REPORTER
And look at all these wins we’re projecting for Hillary Clinton right now. Take a look at the electoral map now Hillary Clinton is taking the lead…
NARRATOR
It seemed to confirm what the media and political establishment had been saying for months.
NEWS REPORTER
Hillary Clinton has a lead in North Carolina…
NARRATOR
Donald Trump never had a chance.
NEWS REPORTER
And the Clinton campaign is increasingly confident about…
FRANK LUNTZ, Republican pollster
Every senior Republican that I talked to, with only one exception, thought that Trump was going to lose.
NARRATOR
But as the votes were counted in Florida, a surprise.
  • Trump adviser David Bossie discusses the election night focus on Florida
    "Without Florida, we had really no path to victory."
    The FRONTLINE Interview: David Bossie
  • Clinton campaign chairman John Podesta on the impact of Florida
    "That, I think, was really the first indicator that we were going to have a problem that night."
    The FRONTLINE Interview: John Podesta
NEWSCASTERS
And CNN projects Donald Trump will carry the State of Florida. With its 29 electoral votes Donald Trump…
  • Map: How Florida voted
    The New York Times
NARRATOR
Florida was just the beginning.
  • Election night photos from Trump Tower
    Donald Trump watches election night returns with his staff, including adviser Jared Kushner (pictured to his left) and running mate Mike Pence. (Trump campaign)
  • Donald Trump monitors election night returns. Pictured behind him, his future chief of staff, Reince Priebus. (Trump campaign)
NEWSCASTER
There’s a — there’s a big ole call to make right now. Donald Trump has won the state of Wisconsin. And there goes her blue wall.
  • Map: How Wisconsin voted
    Milwaukee Journal Sentinel
RYAN LIZZA, The New Yorker
Late on election night one of his senior campaign officials emailed me and just said, “Can you type President Trump?”
  • Senior Trump campaign official: "Can you type President Trump?"

    — Ryan Lizza (@RyanLizza) November 9, 2016
NEWSCASTER
FOX News has called Pennsylvania for Donald Trump.
KELLYANNE CONWAY, Trump campaign manager
Our communications director Jason Miller held up and said, “AP just called,” and I said, “Just called what? Which state?”
And he said, “The whole race.”
  • BREAKING: Donald Trump is elected president of the United States. pic.twitter.com/yJpgfsAbc6

    — The Associated Press (@AP) November 9, 2016
NEWSCASTERS
This means that Donald Trump will be the 45th president of the United States. The most unreal, surreal election we have ever seen.
KELLYANNE CONWAY
Chris Christie’s son said, “Kellyanne, your phone is ringing.”
And I looked down and it said Huma Abedin. And she said, “Secretary Clinton would like to speak with Mr. Trump.” And I said, “Right now?” And she said, “If he’s available.” And I said, “he’s available.” And I said, “Sir, Secretary Clinton…
NARRATOR
She had been first lady, a senator and secretary of state.
She conceded to an entrepreneur, reality TV star and novice politician. The call lasted about a minute.
  • Clinton communications director Jennifer Palmieri recounts the moment of defeat
    "Once they called Pennsylvania, we didn't have a path, so that's when she decided that she should call Trump to concede."
    The FRONTLINE Interview: Jennifer Palmieri
NEWS REPORTERS
In an electoral college victory that virtually no one saw coming a year ago, a few months ago, even a month ago, even yesterday…
REP. CHRIS COLLINS (R-N.Y.), Trump campaign
It was an ‘Oh, my god’ moment. It was euphoria that we had won the election that no one thought we could win.
  • Read the FRONTLINE interview with Rep. Chris Collins
    "I don’t think it was the Republican Party that created the opportunity for Donald Trump. It was actually the failure of government over the last 20 years.”
NARRATOR
Not long after, to the music from Harrison Ford’s movie “Air Force One,” the president-elect arrived at his victory celebration.
DAVID BOSSIE
Even for him, it was an overwhelming feeling to see yourself be elected president of the United States.
SEAN SPICER, Trump Press Secretary
You’re never going to see anybody like this again. He is somebody that defied every political rule that existed in a way that nobody has ever done before.
  • Read the FRONTLINE interview with Sean Spicer
    "Donald Trump is the unicorn of political candidates."
DONALD TRUMP
It’s my honor. It’s an amazing evening. It’s been an amazing two-year period. And I love this country. Thank you. Thank you very much.
NARRATOR
It was an unprecedented outcome.
Over 17 months, Donald Trump had broken nearly every rule of American politics. Then came the question: Whether the way he had campaigned would be the way he would govern.
ROGER STONE, Trump political adviser
Trump is going to be Trump
This idea that you can make him into something else, that’s not what the people voted for. They voted for Trump as he is. That’s the way they want him to be. And nobody is going to remake him. He will either succeed or fail being Donald Trump.
  • Read the FRONTLINE interview with Roger Stone
    "I think he's got the potential to be one of our greatest presidents."
NEWS REPORTERS
The sheer unpredictability of a President Donald Trump…

How unpredictable the new terrain here in Washington is…
Is this our new normal, is there reason for concern?
It’s the creation of a new reality.
Donald Trump has broken the rules of what it means to be president.
What Trump are we going to see do you think?
We’re going to constantly have rules that are broken, and my way or the highway…
President Trump is very much a wild card…
We’ll call it a political earthquake, an unravelling of the system, or even a revolution…
NARRATOR
The seeds of Donald Trump’s presidency are embedded in his path to power.
He redefined what it meant to be a serious presidential candidate. Starting with his announcement.
ROBBY MOOK
I remember watching the announcement, and laughing at the entertainment value, the way lot of people did.
  • Read the FRONTLINE interview with Clinton campaign manager Robby Mook
    "It's interesting to think now about watching him early in the campaign and the way I reacted to his behavior then and laughing at it ... and now thinking it's in some way normal. It gives you pause."
RYAN LIZZA
In Washington you could almost just hear people around town laughing at the, at the— at the idea that this person was going to be a credible threat. He seemed like a cartoon character.
FRANK LUNTZ
He did the exact opposite of what every candidate has done before him.
It was like extending the middle finger to the political establishment. And in doing that in that very first moment people took a look at him and said, “You know what, he really is different.”
  • Read the FRONTLINE interview with Frank Luntz
    "He did exactly the opposite of what everyone has done, what everyone expects him to do, and he didn't back down and he didn't compromise and he didn't give in in any way."
DONALD TRUMP
That is some group of people, thousands…
COREY LEWANDOWSKI, Trump campaign manager
I wrote what was supposed to be his announcement speech, and that speech was supposed to clock in at about seven minutes and 43 seconds.
DONALD TRUMP
We got to make the country rich. It sounds crass. Somebody said, “Oh, that’s crass.” It’s not crass. We got $18 trillion in debt.
COREY LEWANDOWSKI
Probably three or four minutes into his remarks, I could clearly tell that these were not the prepared remarks, which I had drafted.
And then he had gone on to make an announcement speech which lasted somewhere around 45 or 48 minutes.
  • Watch Trump's presidential announcement speech
    June 16, 2015
DONALD TRUMP
When Mexico sends its people, they’re not sending their best.
They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.
  • Kellyanne Conway on how Trump talked about immigration
    "Donald Trump was a great candidate for some of those platforms like talk radio... He talked about illegal immigration in the way they had been doing it for years, that the question is not just what is fair to the illegal immigrant, what is fair to the American worker?'"
    The FRONTLINE Interview: Kellyanne Conway
TONY FABRIZIO, Trump campaign pollster
When he made his comments about Mexicans, everybody was convinced, “That’s it. He just blew himself up.” Everybody was like uh, “this is going to be the death of him.”
  • Read the FRONTLINE interview with Tony Fabrizio
    "They didn't understand that illegal immigration fed into the anger that was bubbling there. It was one of the symbolic issues that were bubbling."
NARRATOR
Behind the scenes, Trump’s campaign was as unconventional as his announcement.
DAN BALZ, The Washington Post
Donald Trump’s campaign was lean and small and in a sense run out of Donald Trump’s, you know, instincts.
I mean, he threw all of the normal things out the window.
NARRATOR
Corey Lewandowski, an obscure political operative, was the campaign’s manager.
COREY LEWANDOWSKI
In my very first meeting with Mr. Trump when he offered me the position to be his campaign manager in January of 2015, he asked me what I thought his odds were of winning the Republican nomination.
I said 5 percent. And he said 10. And I said, “Let’s settle at seven-and-a-half.”
  • Read the FRONTLINE interview with Corey Lewandowski
    "We knew it was a long shot, because the field that was being put together, many people argue, was the greatest Republican primary field in a lifetime. In maybe history."
NARRATOR
They worked 50 floors below Trump’s New York penthouse.
It had once housed the set where “The Apprentice” was shot.
  • Watch: How "The Apprentice" gave Trump an image makeover
    FRONTLINE
KATY TUR
All of the Apprentice camera equipment and furniture had been ripped out of it. You looked up at the ceiling and it was open piping.
It was barebones. And a lot of Trump pictures all over the walls.
NARRATOR
As key advisers, Trump chose his children.
Running things behind the scenes: His son-in-law Jared Kushner.
GABRIEL SHERMAN, New York Magazine
It’s this family business.
With Ivanka and her brothers Eric and Don, Jr., and Ivanka’s husband Jared, we had this kind of council of advisers around Trump that he would turn to.
  • Donald Trump's family tree
    The Washington Post | An Unusual First Family
NARRATOR
The campaign had a fundamental rule: “Let Trump Be Trump.”
COREY LEWANDOWSKI
I used to liken my role to being a jockey on a great racehorse. Let’s say “American Pharoah.”
And my job was to maybe drive that horse into the corners a little bit and put some blinders on, but you gotta let it run.
NEWS REPORTER
Donald Trump is back on the road campaigning at…
NARRATOR
He caused controversy from the very start.
NEWS REPORTER
Trump trying to secure the evangelical vote with three campaign events in Iowa today…
NARRATOR
In Iowa,
as he was interviewed by Republican pollster Frank Luntz.
FRANK LUNTZ
And he and I get into an exchange over John McCain, because he is taking shots at McCain and I thought they were gratuitous.
  • Watch the full exchange between Trump and Luntz
    C-SPAN | July 18, 2015
  • Advisers, colleagues and authors discuss McCain's time as a POW
    FRONTLINE | McCain: The Years as a POW in Hanoi
DONALD TRUMP
He’s not a war hero.
FRANK LUNTZ
He’s a war hero.
DONALD TRUMP
He’s a war hero—
FRANK LUNTZ
Five and a half years of-
DONALD TRUMP
He’s a war hero because he was captured.
I like people that weren’t captured, OK? I hate to tell you.
FRANK LUNTZ
Do you agree with that?
DONALD TRUMP
He’s a war hero because he was captured.
FRANK LUNTZ
I couldn’t believe he said that. I was completely stunned.
Everyone in that room thought, “This is it. It’s over.”
DONALD TRUMP
Folks, I want to make America great again. We want to get down to brass tacks.
We don’t want to listen to his stuff with being politically correct and everything has— we have a lot of work to do.
COREY LEWANDOWSKI
You know, I asked Mr. Trump after he came off the stage to have a private conversation with him, and I said, “I think we need to fix this.”
And when I said “fix it,” I meant an apology. And Donald Trump understood things that I didn’t understand about the American people, said, “No, no you don’t understand.”
NARRATOR
Trump refused to apologize.
COREY LEWANDOWSKI
And once I understood that he was willing to double down on his comments, and be a fighter for what he believes in, I’m all in.
And I’m there with ya, to support you.
NEWS REPORTERS
Don Voyage, Trump is toast after insult…

Everything erupted after this because social media exploded…
Virtually every Republican criticized Trump…
FRANK LUNTZ
This clip is played on every newscast for the next 48 hours.
NEWS REPORTER
So far Trump’s political campaign operates with a no guts no glory approach.
FRANK LUNTZ, Republican Pollster
And he survived it. He survived walls and Mexicans and everything.
That which doesn’t kill us makes us stronger and if you ever needed any evidence, just look at Donald Trump.
II: Trump’s Rallies
NEWS REPORTERS
The biggest event to date in campaign 2016…

Top 10 candidates taking the stage for a prime time showdown…
Donald Trump gearing up for the crucial…
NARRATOR
Two-and-a-half weeks later, in Cleveland, the first Republican debate.
ANNOUNCER
Businessman, Donald Trump.
NARRATOR
He was facing off against a group of candidates Republican leaders touted as “the best in a generation.”
MEGYN KELLY
It is 9 p.m. on the East Coast.
And the moment of truth has arrived.
JACK KINGSTON, Trump campaign
Among the other candidates there was this sort of smug confidence that we know what we’re doing.
This guy is from show business, a little bit Hollywood, lot of razzle-dazzle.
  • Read the FRONTLINE interview with Jack Kingston
    "He became such a news story and such a curiosity in himself, that people all over the world, not just in America, tuned in because he was a little bit unpredictable."
NARRATOR
Early in the debate, he faced a crucial test …
Whether his tabloid past and outrageous statements would sink his campaign.
  • See examples of Trump tabloid headlines from the 1990s
MEGYN KELLY
You’ve called women you don’t like “fat pigs, dogs, slobs, and disgusting animals.” (laughter)
  • "@laurasgoldman: .@realDonaldTrump why is it necessary to comment on .@ariannahuff looks? Because she is a dog who wrongfully comments on me

    — Donald J. Trump (@realDonaldTrump) April 7, 2015
Your Twitter account…
DONALD TRUMP
Only Rosie O’Donnell.
  • "Donald Trump Keeps Insulting Rosie O’Donnell. Here’s How Their Feud Started."
    The New York Times | Sept. 28, 2016
MEGYN KELLY
No, it wasn’t.
TIM O’BRIEN
Trump doesn’t deny it.
He simply says, “I only said that about Rosie O’Donnell.” And in a way that is pure Trump.
DONALD TRUMP
What I say is what I say.
And honestly, Megyn, if you don’t like it I’m sorry. I’ve been very nice to you, although I could probably maybe not be based on the way you have treated me, but I wouldn’t do that.
TIM O’BRIEN, Author, TrumpNation
He’s doing something that is both repellent and completely authentic, all at once.
And he’s acknowledging that he said these horrid things. He’s not shirking it. I think there were voters out there that said, “You go man. You said exactly what you think, and you’re not backing down.”
NARRATOR
And Trump wasn’t done.
After the debate, the candidates appeared in what is known as spin alley. Trump kept the controversy going.
MARK LEIBOVICH
Donald Trump, shows up, as if he needed this hit of adrenaline before he went home to New York.
DONALD TRUMP
You guys OK?
Don’t hurt yourselves.
GABRIEL SHERMAN
It was like mosquitos to— to a lantern on a summer night.
I mean the entire national press corps descended…
MARK LEIBOVICH, Author, This Town
People were being trampled and camera equipment was flying all over the place and I’ve never seen a scene like this.
I mean, I’ve seen many media stampedes but nothing like that.
NEWS REPORTER
What’s your history with Megyn..
DONALD TRUMP
I think Megyn, I think Megyn behaved very badly, personally.
REPORTER
The question about women. You didn’t like that?
DONALD TRUMP
No. I thought it was an unfair question.
They didn’t ask those questions of anybody else.
TIM O’BRIEN
Trump can’t help himself because he considers anybody questioning his bona fides as someone who he needs to decapitate essentially.
NARRATOR
It was just the beginning.
At 3:40 in the morning he lit up Twitter.
  • Wow, @megynkelly really bombed tonight. People are going wild on twitter! Funny to watch.

    — Donald J. Trump (@realDonaldTrump) August 7, 2015

    I really enjoyed the debate tonight even though the @FoxNews trio, especially @megynkelly, was not very good or professional!

    — Donald J. Trump (@realDonaldTrump) August 7, 2015
MALE VOICE
Wow, @megynkelly really bombed tonight.
People are going wild on Twitter! Funny to watch.
CNN ANCHOR
This is CNN Breaking News…
NARRATOR
On the phone with CNN, he pushed harder.
DON LEMON
What is it with you and Megyn Kelly?
DONALD TRUMP
She starts asking me all sorts of ridiculous questions.
And, you know, you could see there was blood coming out of her eyes. Uh, blood coming out of her wherever.
RYAN LIZZA, The New Yorker
Donald Trump attacks her and suggests she only asked a tough question because she was menstruating.
I mean, um, and his numbers went up.
DONALD TRUMP
She’s a light-weight, I couldn’t care less about her…
You’re competing against her…
  • Watch the full exchange between Trump and CNN's Don Lemon
    CNN | Aug. 8, 2015
MARC FISHER, Co-Author, Trump Revealed
At every stage in the campaign Donald Trump was perfectly happy to have the elites be aghast at him.
The kind of non-politically correct, decisive, tough, battling kind of personality that he was putting forward in that debate and in the confrontations with Megyn Kelly and others that he sought out.
  • Read an excerpt from the book "Trump Revealed"
NARRATOR
While the media controversy swirled, Trump was out in the country building his base.
His personal plane rolled up to hangars filled with curious onlookers eager to see the reality TV star in person.
MARK LEIBOVICH
There were a lot of people who were there who were pure curiosity seekers.
They were there to see a celebrity. They were there to see the guy they know from “The Apprentice.”
GABRIEL SHERMAN, New York Magazine
Trump is a producer at heart.
And when he did these rallies, he made sure that the staging was perfect. So we see the same elements that Trump applied in his hit TV show “The Apprentice.” We saw that in the early rallies.
FRANK LUNTZ
And right at the moment of the first chord Trump hits the stage.
And I felt this wave go through me and that was the moment that I realized, “Holy s*** this is real.” It was like Pavlov’s dog. He hits the stage, they erupt. I had never seen this before.
MARK LEIBOVICH
Trump just had them in the palm of his hand.
He— I mean, they were responding to him. He was responding to them…
TONY FABRIZIO, Trump campaign pollster
Those crowds at those rallies, they were tremendously energizing to him.
I mean, it was a, it was a symbiotic relationship. They fed off of each other. The crowd fed off of him, he fed off of the crowd.
MICHAEL D’ANTONIO, Author, The Truth About Trump
For Donald, confidence is a huge part of the game.
This was the whole point of all those rallies. It wasn’t just to fire up people to vote for him. It was to fire up Donald Trump. He feeds off of audiences in a way that I think very few politicians do and needed to be energized by the affirmation and it worked.
  • Michael D'Antonio: "What I Learned Writing Trump's Biography"
    Politico | Sept. 25, 2015
DONALD TRUMP
And you know we’re in, look at all those live television feeds, it’s always tough, every time I speak they put me on live television, so I have to make different speeches.
These guys go around and they make the same speech hundreds and hundreds and hundreds of times, no body cares it’s true… It’s true.
MARC FISHER
He was looking out at the camera bank. And he could see the red light on the camera.
And that meant that he was live on CNN.
  • The value of Trump's media coverage
    MediaQuant | "A Media Post-Mortem on the 2016 Presidential Election"
DONALD TRUMP
You have CNN live you, you’ve got them all, and…
MARC FISHER
Or Fox or one of the other networks.
And he said that what he tried to do in those rallies was say whatever it took to keep the red light on.
DONALD TRUMP
Now if you like the media give them a big hand and if you don’t give them a big boo. (booing)
NARRATOR
Rather than rely primarily on polls …
DONALD TRUMP
I had a feeling…
NARRATOR
Trump watched to see how the crowd reacted.
  • Read Tony Fabrizio on Trump's relationship with rally crowds
    "Standing in front of those people reaffirmed what he believed in his gut."
    The FRONTLINE Interview: Tony Fabrizio
KATY TUR, NBC News
Early on, they were kind of these rally speeches were a bit rambling and all over the place.
As he went on he started to really hone his message and he started to remember what lines worked.
DONALD TRUMP
We’re going to have such a strong military that nobody, nobody is going to mess with us. Nobody!
NARRATOR
AND WHAT THE CROWDS WANTED: DONALD TRUMP— And what the crowds wanted: Donald Trump.
DONALD TRUMP
We are led by very stupid people.
NARRATOR
Unfiltered.
DONALD TRUMP
We are going to start winning big league…
NARRATOR
Angry.
DONALD TRUMP
We can’t beat ISIS — give me a break.
COREY LEWANDOWSKI
And it was every location. It was the same messages: “We’re tired of Washington lying to us.”
DONALD TRUMP
We’re going to drive the cars over the illegals … Build a wall! Build a wall!
CROWD
Build a wall! Build a wall! Build a wall!
  • Poll: Nearly 8 in 10 Trump supporters favor building a wall
    Pew Research Center | Nov. 29, 2016
COREY LEWANDOWSKI, Trump Campaign Manager
The American people are angry, and they have a right to be.
And what they see in Donald Trump is someone who’s willing to fight for them for a change.
NARRATOR
He called them “the forgotten,”
and spoke directly to their fears and anger — at Washington, at trade deals, at immigration.
  • See Trump campaign memo on voter strategy
    "Our campaign defies gravity because the old rules of physics don't apply to us."
  • Watch: Trump speaks to supporters at Louisiana rally
  • Poll: How Trump and Clinton voters split on trade
    Pew Research Center | Oct. 27, 2016
FRANK LUNTZ, Republican Pollster
People in this country are afraid of illegal immigrants.
People in this country have become afraid of random violence. They’re afraid of jobs being shipped overseas. There is so much that scares Americans. And Donald Trump is the only politician who talked to those concerns and those fears. To his critics it’s fear mongering, to his supporters it’s truth telling.
  • How Trump's campaign message resonated with the working class
    ProPublica | "Revenge of the Forgotten Class"
NEWS REPORTERS
Donald Trump is the projected winner of the New Hampshire primary…

He gains his front-runner status in a crowded field…
He’s pulling ahead in virtually every Super Tuesday state…
NARRATOR
In one state after another …
DONALD TRUMP
We love Nevada. We love Nevada, thank you.
NARRATOR
Trump proved that he could use his base of working class voters to win.
  • Map: Where Trump won during the GOP primaries
    The New York Times
ROBERT COSTA
It’s mostly white, they don’t like political correctness, they feel like they can’t speak their mind at home or at work, so they want something else.
Trump strolls in, he says exactly what they want to hear.
DONALD TRUMP
We are going to make America great again.
NEWS REPORTERS
This makes back to back victories for…

Donald Trump dominating his third consecutive…
Donald Trump is a professional political wrecking ball…
NARRATOR
Finally his opponents had to take him seriously.
DAN BALZ, The Washington Post
At that point the establishment suddenly wakes up and says, “We’ve got to do something.
We’ve got to go after him. We can’t ignore him anymore.”
LINDSEY GRAHAM
He’s a race-baiting, xenophobic, religious bigot.
And you know how you make America great again? Tell Donald Trump to go to hell.
MARK LEIBOVICH, The New York Times Magazine
The establishment feared him for a lot of reasons.
One, he was not of them. Two, he didn’t play by their rules. And three, they genuinely thought he was a threat, certainly to the Republican party, to conservatism, and if he got that far, to the nation.
MARCO RUBIO
Guys we have a con artist as the front runner in the Republican Party.
A guy who has made a career out of telling people lies
COREY LEWANDOWSKI
He was a shock to the Republican establishment and they did everything they could, for the most part, to prevent him.
MITT ROMNEY
Donald Trump is a phony, a fraud.
His promises are as worthless as a degree from Trump University. He’s playing the members of the American public for suckers.
KATY TUR
Every time the establishment attacked Trump, it played into the narrative that they wanted to put out there, which was that he was so anti-establishment, they were going to do anything that they could to take him down.
  • See Trump campaign memo attacking "Washington Establishment"
TED CRUZ
This man is a pathological liar.
He lies practically every word that comes out of his mouth.
ANNOUNCER
Tonight, live from the Peace Center in Greenville, South Carolina …
The Republican presidential debate.
NARRATOR
On the debate stage, Trump hit back.
DONALD TRUMP
You are the single biggest liar, you probably are worse than Jeb Bush.
You are the single biggest liar.
ROBERT COSTA
One by one, each rival comes at him.
He throws them away.
DONALD TRUMP
This guys lies. Two days ago he said he would take his pants off and moon everybody and that’s fine, nobody reports that…
ROBERT COSTA
… tosses a barb in their direction, diminishes them personally…
DONALD TRUMP
And then he tells me, oh my language was a little bit rough…
ROBERT COSTA
… destroys their record.
DONALD TRUMP
This little guy has lied so much about my record.
REP. CHRIS COLLINS (R-N.Y.), TRUMP CAMPAIGN
Donald Trump had the ability to just grab the microphone, just trample over people.
That was entertaining. It was different.
DONALD TRUMP
He hit my hands. Nobody has ever hit my hands. I’ve never heard of those words.
Look at those hands. Are they small hands? And he referred to my hands, if they’re small, something else must be small. I guarantee you there’s no problem. I guarantee it.
ROBERT COSTA
It was ruthless political performance by Donald Trump.
He had nothing to lose and he owed nothing to the Republican Party. So instead of standing there as a member of a party trying to get the nomination, he was there for Trump. That changed everything.
NEWS REPORTER
Scott Walker is quitting the presidential race…
NARRATOR
One by one …
NEWS REPORTER
Carly Fiorina and Chris Christie have suspended their campaigns…
NARRATOR
Trump’s competitors began to fall.
NEWS REPORTER
Neurosurgeon Ben Carson dropping out of the 2016 GOP …
NARRATOR
But on the campaign trail, at some rallies, things were increasingly ugly.
PROTESTOR
Made in ****in’ USA.
Go ****ing cook my burrito, bitch.
KATY TUR
The anger only increased as it got farther along.
PROTESTOR
Go ****ing make my tortilla mother******, and build that ****ing wall for me!
Trump, I love Trump!
  • "Trump Supporter Whose Offensive Rant Went Viral Speaks Out"
    12 News | June 23, 2016
KATY TUR
It became completely acceptable.
It became OK to come to a Trump rally and wear a shirt that says Hillary Clinton is a C**T.
NARRATOR
And there were some in the crowds with a darker agenda.
ROGER STONE, Trump political adviser
The campaign is continually dogged by a small and vocal number of white supremacists, Klansmen, neo-Nazis.
  • See neo-Nazi website's endorsement of Trump
    Daily Stormer | June 28, 2015
KATY TUR
Some would come in wearing confederate flags on their t-shirts.
ROGER STONE
This isn’t a very large group of people, but they are very vocal.
And they attach themselves to Trump.
  • Watch: Trump responds to former KKK leader's endorsement
    CNN | Feb. 29, 2016
GABRIEL SHERMAN, New York Magazine
Trump, whenever there was a moment to draw a line between himself and these extreme parts of the voting block, he refused.
I think without question, the only way you can interpret that is that he was going to use these groups to try to build this coalition.
NARRATOR
It wasn’t long before anti-Trump protestors began to show up inside the rallies.
DONALD TRUMP
There’s the guy. Totally disruptive, throwing punches. I love the old days.
Do you know what they used to do to guys like that when they were in a place like this? They’d be carried out on a stretcher, folks. I’d like to punch him in the face, I’ll tell ya.
ALEC MACGILLIS, ProPublica
You start seeing these really ugly moments at the rallies, um, with protesters, some of whom are nonwhite protestors, getting treated very violently by, by his supporters.
Trump himself seeming to incite his supporters to go after protestors.
  • How a Trump supporter and a protester reconciled after violence at rally
    The Washington Post | "He was assaulted and called un-American at a Trump rally. Can he forgive the man who did it?"
DONALD TRUMP
Knock the crap out of him, would you? Just knock the hell.
I promise you I will pay for the legal fees, I promise. I promise.
NARRATOR
Trump didn’t just turn on protestors, he also directed the anger at the media.
DONALD TRUMP
Absolute dishonest, absolute scum.
Remember that. Scum. Scum.
NARRATOR
NBC’S Katy Tur became a frequent target after one of her reports.
DONALD TRUMP
She’s back there. Little Katy. She’s back there.
KATY TUR
He calls me out at the rally, ‘Look back there, little Katy, she’s back there…
and I was like what…’
DONALD TRUMP
What a lie it was. (booing)
No, what a lie; Katy Tur; what a lie it was from NBC to have written that. It was a total lie.
KATY TUR
We are surrounded on all sides with people who are fired up and angry.
DONALD TRUMP
Third rate reporter, remember that, third rate! Third rate.
KATY TUR
And they’re whipped up by Donald Trump.
I described it as like, you know, an unchained beast roaring at you in a crowd. And the whole, the whole place turns at me, looks at me and boos.
  • More from Katy Tur on covering Donald Trump
    "My mother started calling, freaking out, I started to get nervous."
    The FRONTLINE Interview: Katy Tur
III: Campaigning on Trump’s Terms
NARRATOR
By July, Donald Trump headed to the GOP convention after soundly defeating the establishment candidates.
ROGER STONE
Let’s face it, he was larger than the Republican Party.
In fact, his nomination was the hostile takeover of the Republican Party. In this case the Republican Party is just a vehicle to get his name on the ballot. But his reach was always greater than the Republican Party’s reach.
NARRATOR
He had won the nomination of a divided Republican Party.
Now he would see if he could apply the same stategy to winning the presidency of a divided country.
DONALD TRUMP
Our convention occurs at a moment of crisis for our nation.
The attacks on our police and the terrorism of our cities threaten our very way of life.
  • Watch: Trump's RNC acceptance speech
    July 21, 2016
MARC FISHER, Co-Author, Trump Revealed
But I think the essential message there was, you have been neglected and abused by the powers that be, whether they are politicians or the media or academia, or Hollywood. All of those folks are conspiring against you the good, right thinking middle Americans.
DONALD TRUMP
I have joined the political arena so that the powerful can no longer beat up on people who cannot defend themselves.
Nobody knows the system better than me. Which is why I alone can fix it.
RYAN LIZZA, The New Yorker
He just said, “Me. I’m the only person that can do this. You have to support me.”
That’s the language of a strongman. That’s the language that you hear in autocratic societies.
ROGER STONE
I had at least five reporters approach me and say, “Didn’t you think Trump’s speech was too dark?”
And I told them all, “No, I think the country is in deep trouble. We’re in very dire times. And to pussy foot around that and claim things are great is a mistake. And we need a strongman.”
CROWD
Hillary! Hillary! Hillary!
HILLARY CLINTON
And so my friend it’s with humility and boundless confidence in America’s promise…
NARRATOR
Just one week later, at the Democratic convention, Hillary Clinton accepted her party’s nomination.
HILLARY CLINTON
That I accept your nomination for president of the United States!
NARRATOR
Clinton’s strategy was to draw on Obama’s legacy and bet big on diversity.
  • Watch: Clinton's DNC acceptance speech
    July 28, 2016
JEN PALMIERI, Clinton Campaign Communications Director
This is a time of change for America and it’s a time to take stock and reaffirm the values that we hold as Americans.
And that meant embracing the diversity.
ANNOUNCER
Please welcome, Khizr Khan.
NARRATOR
One moment turned out to be the centerpiece of their efforts — a speech by the father of a Muslim American soldier killed in combat.
KHIZR KHAN
If— if it was up to Donald Trump, he never would have been in America.
Donald Trump consistently smears the character of Muslims. He disrespects other minorities, women, judges, even his own party leadership.
  • Read Trump's campaign statement on "Preventing Muslim Immigration"
    Trump Campaign | Dec. 7, 2015
DAN BALZ
I don’t think anybody or very few people who were planning the convention thought simply that moment alone would be as powerful as it was.
KHIZR KHAN
Donald Trump: Have you even read the United States Constitution?
I will— I will gladly lend you my copy.
  • Watch: Khizr Khan's speech from the Democratic National Convention
NARRATOR
As he watched Khan’s speech, Trump saw an opportunity to go on the attack.
MALE VOICE
I was viciously attacked by Mr. Khan at the Democratic Convention.
  • I was viciously attacked by Mr. Khan at the Democratic Convention. Am I not allowed to respond? Hillary voted for the Iraq war, not me!

    — Donald J. Trump (@realDonaldTrump) July 31, 2016

    Mr. Khan, who does not know me, viciously attacked me from the stage of the DNC and is now all over T.V. doing the same - Nice!

    — Donald J. Trump (@realDonaldTrump) August 1, 2016

    This story is not about Mr. Khan, who is all over the place doing interviews, but rather RADICAL ISLAMIC TERRORISM and the U.S. Get smart!

    — Donald J. Trump (@realDonaldTrump) August 1, 2016
MICHAEL KRANISH, Co-Author, Trump Revealed
And his advisers thought this was not a good idea. He shouldn’t have done it.
But Donald Trump just can’t help himself
MALE VOICE
Mr. Khan, who does not know me, viciously attacked me from the stage of the DNC and is now all over T.V. doing the same. - Nice!
MICHAEL D’ANTONIO, Author, The Truth About Trump
The Khan episode illustrates Donald’s major flaw.
Is he can’t let something go and he can’t notice that he’s losing a fight until he has really lost it.
  • Trump pollster Tony Fabrizio's account of the fallout from Khan
    "It took the focus off of our core message. And it made the race more about Donald Trump's temperament than it did about Hillary Clinton and her dishonesty, her policies, change. It took it off of all the things that were important to us."
    The FRONTLINE Interview: Tony Fabrizio
THIS WEEK OPENING
Now on “This Week” with George Stephanopolous.
NARRATOR
He went after Khan’s wife, Ghazala.
DONALD TRUMP
If you look at his wife, she was standing there. She had nothing to say.
She probably — maybe she wasn’t allowed to have anything to say. You tell me, but plenty of people have written that.
NEWS REPORTER
Amid mounting backlash over Trump’s comments, his campaign went into damage control mode.
NARRATOR
Veterans groups were outraged.
NEWS REPORTER
At least two new polls show Hillary Clinton with a widening lead over Trump.
NARRATOR
As Trump’s poll numbers collapsed…
  • WSJ/NBC News poll shows growing Clinton lead
    Aug. 3, 2016
  • Washington Post/ABC News poll finds Clinton with eight-point lead over Trump
    Aug. 9, 2016
NEWS REPORTER
Republicans in particular have been quick to respond to Trump’s comments.
NARRATOR
Republican leaders further distanced themselves.
  • "As Donald Trump Incites Feuds, Other G.O.P. Candidates Flee His Shadow"
    The New York Times | Aug. 6, 2016
NEWS REPORTER
Republican Senator John McCain offered a scathing rebuke of Trump…
GABRIEL SHERMAN
And his advisers are horrified. I mean, this is like— this is political suicide.
And, um, they say to Trump, you know, “You know you just attacked a gold-star family.” And he said, “Well, what’s that?” Trump just sees it as a personal attack and it’s within his right to go on the counterattack.
NEWS REPORTER
Trump’s ongoing battle with the family of U.S. Army captain Humayun Khan…
NARRATOR
Virtually all the professionals expected Trump to change his tactics — to pivot.
ED BROOKOVER, Trump campaign adviser
Everybody always wanted to mold Mr. Trump into their own image of what a candidate should look like, what a president should look like.
And if there’s one thing that wasn’t going to change about Mr. Trump was that he was going to stay true to himself, you know, whatever that means, and that— that if he was going to win this campaign, he was going to do it on his own terms.
NARRATOR
With barely 80 days before the election,
Trump shook up his campaign and brought in Steve Bannon, the chairman of the right wing website Breitbart.
  • Steve Bannon: "We're going to build an entirely new political movement"
    The Hollywood Reporter | Nov. 18, 2016
ROGER STONE, Trump political adviser
Bannon is a bomb thrower. Bannon joins the campaign because Bannon has a superior knowledge of alternative media combined with the fact that he is kind of a swashbuckler and a revolutionary, a guy who can think outside the box.
NARRATOR
It was a sign Trump was doubling down.
DAN BALZ, The Washington Post
Steve Bannon has made very clear all through his recent career, his goal is to blow up the establishment.
It’s to take down the government as we know it. It’s to destroy the Republican Party as it was constituted. I mean, he is— he’s a disrupter in, you know, in in almost every way.
NARRATOR
As his new campaign manager, another unconventional pick: A pollster,
Kellyanne Conway, who had bad news for Trump.
  • More from Rep. Chris Collins on Conway's chemistry with Trump
    "He looked to Kellyanne for advice, especially on the women's issue. She was prepared, statistically nailing it. And I could just see a chemistry ... It was just a remarkable march forward from that day on."
    The FRONTLINE Interview: Rep. Chris Collins
KELLYANNE CONWAY, Trump Campaign Manager
On that day, I told him, I said, “What’s going on?
Because you’re running against the most joyless candidate in presidential political history and this place is starting to seem like it.” And he said, “No.” And I said, “I looked at the polls.” He said, “the polls.” And I said, “I looked at the polls and we’re losing. But you don’t need to lose, you should be winning.”
  • The story of Conway's rise in the Trump campaign
    The New Yorker | "Kellyanne Conway's Political Machinations"
NEWS REPORTER
Trump is hoping to finally put that controversy behind him…
NARRATOR
They faced a formidable challenge.
NEWS REPORTER
He’s hurt himself some…
NARRATOR
The first presidential debate.
NEWS REPORTERS
As Trump and Clinton get ready to go head to head…

What will likely be the most watched political showdown in American history…
NARRATOR
As he had throughout his campaign, Trump was willing to gamble. He’d rely on his instincts, not preparation.
MICHAEL D’ANTONIO
There is actually a point of pride that he doesn’t have to prepare.
He values raw ability over study. So he wanted to prove that he was right about that.
NARRATOR
Trump mocked Clinton for spending so much of her time preparing for the debate.
DONALD TRUMP
You know, you’ve seen me, I’ve been all over the place.
You decided to stay home, and that’s OK…
FRANK LUNTZ, Republican pollster
Arguably he was the worst prepared candidate in the history of American politics when he stepped up against Hillary Clinton for that first debate, and it showed.
HILLARY CLINTON
I think Donald just criticized me for preparing for this debate.
And, yes, I did. And you know what else I prepared for? I prepared to be president. And I think that’s a good thing.
KATY TUR
She knew how to get under his skin.
She had been practicing. She had been studying him.
  • Jennifer Palmieri on Clinton's strategy against Trump
    "There were certain things he didn't like to be attacked on. People, wealthy people saying he wasn't that wealthy really bothered him. And he was relatively easily baited and more so, I guess, than baited is distracted."
    The FRONTLINE Interview: Jennifer Palmieri
HILLARY CLINTON
Donald thinks that climate change is a hoax perpetrated by the Chinese.
I think it’s real. I think science is real.
  • The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.

    — Donald J. Trump (@realDonaldTrump) November 6, 2012
DONALD TRUMP
I did not, I did not, I do not say that. I do not say that.
HILLARY CLINTON
… and I think it’s important that we grip this…
KATY TUR, NBC News
Her team knew what were his— knew what his buttons were.
And she just started unleashing them one after the other.
HILLARY CLINTON
You call your the King of Debt. You talk about leverage.
You even at one time suggested that you would try to negotiate down the-
DONALD TRUMP
Wrong.
HILLARY CLINTON
-national debt of the United States.
DONALD TRUMP
Wrong.
KATY TUR
And he he lost— he lost control of the debate.
HILLARY CLINTON
Let me say this…
DONALD TRUMP
There’s nothing crazy about not letting our companies bring their money back into their country.
MODERATOR
This is- this is Secretary Clinton’s two minutes, please…
HILLARY CLINTON
I have a feeling that by the end of this evening I’m going to be blamed for everything that’s ever happened…
DONALD TRUMP
Why not?
HILLARY CLINTON
Why not. Yeah. Why not?
REP. CHRIS COLLINS (R-N.Y.), TRUMP CAMPAIGN
Hillary Clinton was very artful in getting under Mr. Trump’s skin and bringing up the issues that were like putting, you know, gasoline on a fire.
HILLARY CLINTON
One of the worst things he said was about a woman in a beauty contest.
And, he called this woman “Miss Piggy.” Then he called her “Miss Housekeeping,” because she was Latina. Donald, she has a name.
  • "Who's Alicia Machado, the Woman Trump allegedly called 'Miss Piggy?'"
    NBC News | Sept. 27, 2016
DONALD TRUMP
Where did you find this? Where did you find this? Where did you find it?
HILLARY CLINTON
Her name is Alicia Machado and she has become a U.S. citizen and you can bet she’s going to vote this November.
DONALD TRUMP
Oh really? Ok, OK good.
  • Using Alicia M in the debate as a paragon of virtue just shows that Crooked Hillary suffers from BAD JUDGEMENT! Hillary was set up by a con.

    — Donald J. Trump (@realDonaldTrump) September 30, 2016

    Did Crooked Hillary help disgusting (check out sex tape and past) Alicia M become a U.S. citizen so she could use her in the debate?

    — Donald J. Trump (@realDonaldTrump) September 30, 2016
NARRATOR
Trump would insist he had won.
  • I won every poll from last nights Presidential Debate - except for the little watched @CNN poll.

    — Donald J. Trump (@realDonaldTrump) September 27, 2016
MODERATOR
That concludes our debate for this evening…
FRANK LUNTZ, Republican pollster
He was crushed in the first debate.
I don’t care whatever pronouncements he wants to make. He was crushed by every possible—our focus group would tell you he was awful.
  • Fox News poll shows Clinton leading Trump after debate
    Sept. 30, 2016
IV: Victory From the Jaws of Defeat
DONALD TRUMP
(“Access Hollywood” Video) Down in Palm Beach. I moved on her, and I failed. I’ll admit it. I did try and f**k her. She was married.
NARRATOR
It would get even worse for Trump.
DONALD TRUMP
I moved on her like a bitch. But I couldn’t get there. And she was married.
NARRATOR
Just two days before the second debate, an un-aired video from the TV show “Access Hollywood.”
  • "Trump Recorded Having Extremely Lewd Conversation About Women in 2005"
    The Washington Post | Oct. 8, 2016
DONALD TRUMP
I’m automatically attracted to beautiful— I just start kissing them. It’s like a magnet.
MARC FISHER, Co-author, Trump Revealed
There was one account after another about Donald Trump attacking women, groping women, saying nasty things about women.
But the moment that counts is the moment this is on video.
DONALD TRUMP
And when you’re a star, they let you do it.
You can do anything.
BILLY BUSH
Whatever you want.
DONALD TRUMP
Grab ‘em by the p***y. You can do anything.
JACK KINGSTON, Trump campaign
Here’s a guy who’s making crude, disgusting jokes and the father in you, the brother in you comes out, and the husband in you.
And you can’t defend it.
NEWS REPORTER
The Trump camp has swiftly launched into disaster mode…

A big, big development in this campaign as it comes to…
KATY TUR
Right after that tape came out, suddenly everybody on the Trump team went radio silent. Everyone.
COREY LEWANDOWSKI, Former Trump Campaign Manager
This was the October surprise. Had the ability to take down a campaign.
And the internal discussion amongst the campaign, some were “You need to apologize immediately,” and some were “You need to double down.”
NEWS REPORTER
Donald Trump’s campaign, its worst crisis ever.
MARC FISHER
We keep being told, “He is going to come on TV. He is going to say something. He is going to apologize.”
And it gets delayed and delayed. And finally he comes out there and it’s— it’s an apology of sorts.
DONALD TRUMP
I’ve never said I’m a perfect person, nor pretended to be someone that I’m not.
I’ve said and done things I regret, and the words released today on this more than a decade-old video are one of them.
GABRIEL SHERMAN
And so he went on Facebook later that night and gave what was, by Trump’s standards, a contrite apology.
But then he went on the attack.
DONALD TRUMP
Bill Clinton has actually abused women, and Hillary has bullied, attacked, shamed and intimidated his victims.
GABRIEL SHERMAN
I think Trump being Trump, his only instinct in those moments when his back is against the wall is to just go on the counter attack.
DONALD TRUMP
We will discuss this more in the coming days.
See you at the debate on Saturday.
KATY TUR
I think with the exception of maybe one or two people, everyone thought that that was the end.
How do you survive this? How do you survive this? As a Republican, how do you survive advocating or saying you’re allowed to grab women in their private parts because you’re a star? That is just not something that anybody can survive.
NEWS REPORTERS
I think the question now is, how do Republicans down the ballot break away from him?
  • More from Kellyanne Conway on the "Access Hollywood" video
    "After the Access Hollywood tape, our poll numbers took a hit, and they took a bigger hit than Hillary Clinton's poll numbers took after Jim Comey's letter."
    The FRONTLINE Interview: Kellyanne Conway
NARRATOR
The next day he appeared outside Trump Tower. To many, it seemed like his candidacy was over.
  • The political fallout of the "Access Hollywood" video
    Roll Call | "Ryan on Trump: Members Should 'Do What's Best for You'"
ROBERT COSTA
I called Trump the day after “Access Hollywood.”
And I ask him point blank, “Are you going to quit the race.” That’s what was on everyone’s minds. And he says, “Costa, I’ve lived life. I’ve seen so much in my life, business, personal, this is nothing. I’ve survived everything else. I’m going to survive this.” And I kept asking him, “Are you going to quit the race?” “There’s no chance I quit,” he said. “Not one chance. I am in this to the end.”
  • Read Costa's report on Trump saying he'll "never withdraw"
    The Washington Post | "Amid Growing Calls to Drop Out, Trump Vows to ‘Never Withdraw’"
NARRATOR
Donald Trump, undaunted, then headed to the second presidential debate.
KELLYANNE CONWAY, Trump campaign manager
He showed up and he was impervious to the naysayers and critics who were trying to push him out of the race.
NARRATOR
Trump had a surprise of his own just before the debate was to begin.
KATY TUR
Next thing, I know— and no one in the press knew this was happening— there was a press conference with Bill Clinton’s accusers right before the debate.
DONALD TRUMP
These four very courageous women have asked to be here and it was an honor to help them.
NARRATOR
Trump had invited four women to the debate.
Women who had accused Bill and Hillary Clinton of wrongdoing — charges the Clintons had denied.
  • More on the Clinton accusers
    CBS News | "Who are the Women in Trump's Facebook Live Video?"
KATY TUR
There was widespread shock. Nobody had it beforehand.
COREY LEWANDOWSKI
The genius part of Donald Trump was, he didn’t announce these women were coming.
He just had them at a table and said, “The media’s welcome to come in right before the debate.” And the media was stunned. Because the media couldn’t fathom doing something like this.
NARRATOR
Standing in the back of the room, the man who had orchestrated the event: Steve Bannon.
JUANITA BROADDRICK
Mr. Trump may have said some bad words, but Bill Clinton raped me and Hillary Clinton threatened me.
I don’t think there’s any comparison.
MICHAEL D’ANTONIO, Author, The Truth About Trump
It was to show America that he believed certain things about the Clintons that many Americans also believe.
That he was going to stand up for them against the Clintons in a way that was so tough and really so ruthless that it gave some satisfaction to people who hate the Clintons.
DONALD TRUMP
OK. Thank you all very much. We appreciate it.
REPORTERS
Mr. Trump you touched women without their consent.
Mr. Trump, why did you say you touched women without consent, Mr. Trump?
PAULA JONES
Why don’t y’all ask Bill Clinton that? Why don’t you all go ask Bill Clinton that?
Go ahead and ask Hillary, as well.
EVAN OSNOS, The New Yorker
By brining the accusers to the debate, he put that issue front and center and forced voters out there to remember, in a sense, what it is that they didn’t like about Hillary Clinton.
NARRATOR
This time on the debate stage, Trump stayed on the offensive.
  • More from Corey Lewandowski on Trump's strategy to "counterpunch"
    "Donald Trump understood that once your candidate is on the defense, you are winning."
    The FRONTLINE Interview: Corey Lewandowski
DONALD TRUMP
We have a divided nation, because people like her— and believe me, she has tremendous hate in her heart.
She’s got tremendous hatred and this country cannot take another four years of Barack Obama and that’s what you’re getting with her…
EVAN OSNOS
I don’t think there was any moment in the campaign in which there was a more divergent interpretation among political professionals and members of Trump’s vast and growing army of supporters.
DONALD TRUMP
When you talk about apology, I think the one that you should really be apologizing for and the thing that you should be apologizing for are the 33,000 emails that you deleted, and that you acid washed.
MARC FISHER
Hillary Clinton who is clearly much more measured and programmed than Trump.
On the other hand, he’s so much more of a live wire, that by contrast she seems overly programmed.
HOST
Allow her to respond, please.
HILLARY CLINTON
Personal emails not official.
DONALD TRUMP
33,000?
HILLARY CLINTON
Well we turned over 35,000, so…
DONALD TRUMP
Oh yeah, what about the other 15,000
REPORTER
Please allow her to respond, she didn’t talk while you talked.
HILLARY CLINTON
Yes. That’s true I didn’t.
DONALD TRUMP
Because you had nothing to say.
HILLARY CLINTON
I didn’t in the first debate and I’m going to try not to with this debate…
ALEC MACGILLIS
He’s mocked for this during and after the debate … kind of stalking around that debate, kind of stalking her.
He’s, you know, ridiculed for suggesting that he’s going to put her in jail.
DONALD TRUMP
If I win, I am going to instruct my attorney general to get a special prosecutor to look into your situation, because there has never been so many lies, so much deception, there has never been anything like it.
FRANK LUNTZ
When he looked her straight in the eye and said that, “There should be a commission to study the crimes you’ve done.”
And to my surprise my focus group said, “Absolutely.” Even those who supported Hillary Clinton want to see these candidates held accountable.
  • See Luntz's focus group results

    Donald Trump's highest moment when he held Hillary liable for her emails and called for a special prosecutor. #debate pic.twitter.com/V4eEIjnMlG

    — Frank Luntz (@FrankLuntz) October 10, 2016
HOSTS
We have to move on, Secretary Clinton you can respond, but we’ve got to move on…
We want to give the audience a chance here…
FRANK LUNTZ, Republican pollster
So, for what the media saw as Third World dictatorial politics, our voters saw as one candidate holding the other candidate accountable.
HILLARY CLINTON
It’s just awfully good that someone with the temperament of Donald Trump is not in charge of the law in our country.
DONALD TRUMP
Because you’d be in jail.
HOSTS
We want to remind the audience to please not talk out loud, please do not applaud, you’re just wasting time.
DONALD TRUMP
When I speak, I go out and speak, the people of this country are furious, there’s never been anything like this…
FRANK LUNTZ
He was speaking the language of the American people. That he was holding Hillary Clinton accountable.
You wouldn’t know that if you lived in New York or Los Angeles, but you would know that if you were doing focus groups in Columbus, Ohio, in Milwaukee, Wisconsin, or in Grand Rapids, Michigan.
NARRATOR
Back out on the campaign trail, Trump’s anti-establishment message continued to resonate.
  • Disloyal R's are far more difficult than Crooked Hillary. They come at you from all sides. They don’t know how to win - I will teach them!

    — Donald J. Trump (@realDonaldTrump) October 11, 2016

    With the exception of cheating Bernie out of the nom the Dems have always proven to be far more loyal to each other than the Republicans!

    — Donald J. Trump (@realDonaldTrump) October 11, 2016

    Our very weak and ineffective leader, Paul Ryan, had a bad conference call where his members went wild at his disloyalty.

    — Donald J. Trump (@realDonaldTrump) October 11, 2016
DONALD TRUMP
And we are going to drain the swamp. We’re gonna drain the swamp. We’re gonna drain the swamp folks. We’re going to drain that swamp.
  • Trump pollster Tony Fabrizio on "draining the swamp"
    "He was like a man possessed. He was on message. He was focused. He was talking about change. He was talking about draining the swamp."
    The FRONTLINE Interview: Tony Fabrizio
DAN BALZ, The Washington Post
That was how Donald Trump started out the campaign, by saying things that were anathema to the establishment, but that had resonance in the base of support that he was able to cobble together.
CROWD
Build that wall! Build that wll! Build that wall!
JACK KINGSTON, Trump campaign
Yes, maybe he has offended me, and maybe he’s offensive, but I’m still out of work.
I’m still mad that people are pouring over the boarders. And I’m still mad that ISIS is still attacking people all over the globe. And you know what, I’m just going to stick with him.
NARRATOR
With time running out, Trump’s chances of winning still seemed slim.
But the race would be shaken up by an unlikely source: WikiLeaks.
NEWS REPORTERS
Breaking news here. WikiLeaks is about to release, quote significant material tied to Hillary Clinton…

The campaign is doing damage control tonight after Wikileaks released more of…
NARRATOR
Tens of thousands of private emails from Clinton campaign chairman John Podesta were released.
NEWS REPORTER
There are some embarrassing details…
JOHN PODESTA, Clinton campaign chairman
This was a daily phenomenon.
NEWS REPORTER
Both at home and abroad in all of this.
JOHN PODESTA
It was a constant, uh you know, pain to our campaign.
  • More on what the Podesta emails revealed
    The Guardian | "WikiLeaks Emails: What They Revealed about the Clinton Campaign's Mechanics"
NEWS REPORTERS
Flood of emails suggested in private her advisers liked to t off on everyone, from Catholics to Latinos and Southerners…
NARRATOR
Day after day, the stories continued.
  • Podesta explains the impact of the hack
    "It was always easier to cover that than to cover whatever the substance of the campaign was, whatever Hillary was saying out on the campaign train, so it kind of obliterates your ability to have a positive message."
    The FRONTLINE Interview: John Podesta
NEWS REPORTER
That she couldn’t convey a clear message to voters…
ROBBY MOOK, Clinton campaign Chairman
It was incredibly damaging, because every day there were bad stories coming out. And they could be perfectly timed.
NEWS REPORTER
Robby Mook lashed out writing, quote, “Wow, what a terrorist.”
ROBBY MOOK
It was anxiety provoking. You just don’t know what’s going to come out on any day.
And that you’re going to have to deal with that.
  • More from Mook on the hack
    "We had to get a team together ... to start sorting through and trying to understand what was probably coming our way."
    The FRONTLINE Interview: Robby Mook
NEWS REPORTERS
More than 2000 emails…

They claim they came from her campaign chairman, John Podesta…
NARRATOR
The first emails began to trickle out less than an hour after the “”Access Hollywood” video.
DAVID SANGER, The New York Times
The “Access Hollywood” tape was a big surge but then, you know, after it had run 400 times on television it fell off.
The Podesta emails kept getting dribbled out. News cycle after news cycle after news cycle and it lives forever.
NEWS REPORTER
Director of National Intelligence reasserting Russia was behind the WikiLeaks hack.
NARRATOR
There were media reports that intelligence agencies believed the leaks were orchestrated by Russia.
But that didn’t seem to bother Trump.
  • "FBI Suspects Russia in Hack of John Podesta Emails"
    The Wall Street Journal | Oct. 12, 2016
DONALD TRUMP
WikiLeaks is amazing. The stuff that’s coming out. It shows she’s a real liar.
This WikiLeaks stuff is unbelievable, it tells you the inner heart, you gotta read it. WikiLeaks, I love WikiLeaks…
NARRATOR
After the election, intelligence agencies would go further, concluding that the leaks were part of a larger campaign ordered by Russian President Vladimir Putin to help elect Donald Trump.
  • Read the declassified summary of the U.S. intelligence community's report on Russian hacking
    Jan. 6, 2017
DAVID SANGER
It was cyber mixed with information warfare and the press, The New York Times included, became the handmaiden to the process, because these emails couldn’t be ignored as news.
They were newsy. They were out there. It’s not like you could ignore it and not write about it. But in writing about it, you’re doing the work that Vladimir Putin had in mind.
NARRATOR
Then in the final days,
As Hillary Clinton struggled to hold onto her lead, another crisis.
ROBBY MOOK
An LA Times reporter came up to our traveling press secretary, Nick Merrill, and said, “Hey have you heard anything about some reopening of the investigation by the FBI?”
JEN PALMIERI, Clinton Campaign Communications Director
I kept thinking this can’t be, this has to be a mistake.
It’s got to be referring to something else.
NARRATOR
The FBI director, James Comey, was resuming an investigation of Clinton’s personal email server.
  • Comey's letter notifying Congress of the email probe
    Oct. 28, 2016
  • Justice Department Inspector General launches review of Comey's actions
    Jan. 12, 2017
ROBBY MOOK
And I just remember this pit in my stomach and really worrying that this could change the game completely, in a, you know, in a potentially lethal way.
NARRATOR
Mook and Palmieri briefed Clinton.
JEN PALMIERI
When I went to her, I said “I’ve got some news.” And she said, “OK, what’s your news.”
And I said, “It’s bad news.” So um, she said “OK, what’s the bad news,” and so I told her. And she said, “I knew we weren’t going three weeks without something else hittin’ us.”
  • Palmieri recounts briefing Clinton about the Comey letter
    "I would say of all of us, the person who was probably least surprised that we lost is Hillary Clinton."
    The FRONTLINE Interview: Jennifer Palmieri
ROBBY MOOK
That pit in my stomach, you know, I’ll never forget that feeling, that, um, we just got smacked by a two-by-four and it came out of nowhere.
NARRATOR
Donald Trump immediately seized on the news.
DONALD TRUMP
I need to open with a very critical breaking news announcement.
The FBI has just sent a letter to Congress, informing them that they have discovered new emails pertaining to the former Secretary of State Hillary Clinton’s investigation.
CROWD
Lock her up! Lock her up! Lock her up!
DONALD TRUMP
And they are reopening the case into her criminal and illegal conduct that threatens the security of the United States of America.
ROGER STONE, Trump political adviser
To win you needed a few breaks.
The FBI announcement was such a break, certainly not controlled by the Trump campaign, but it really did throw all the cards up in the air at a pivotal time.
DONALD TRUMP
We are going to drain the swamp.
NARRATOR
For the next week-and-a-half …
DONALD TRUMP
We are going to re-negotiate our terrible trade deals.
NARRATOR
Trump traveled the country building on that momentum.
DONALD TRUMP
And we will keep radical Islamic terrorists the hell out of our…
NARRATOR
Staying on message. Off Twitter.
DONALD TRUMP
We will build a great wall…
NARRATOR
Inside his campaign, they hoped it would be enough.
DONALD TRUMP
And we will make America great again.
MATT OCZKOWSKI, Trump campaign
It was the first time that Mr. Trump was relatively scandal-free at that point. A lot of things had gone away.
Secretary Clinton was in the spotlight by herself. And we saw a spike in numbers that were just uncommon for anything that we’ve seen before. That was really the catalyst for the roll, the snowball effect that continued to happen till Election Day.
NARRATOR
In the final days of the campaign, he solidified the Republican base.
And in rally after rally, he tried to win over voters in the heart of the blue wall — states a Republican hadn’t won in a generation.
  • Inside the Clinton campaign's efforts in the Rust Belt
    "We definitely saw a fall in Michigan and Wisconsin. We didn't see us losing them, but we saw them tighten up quite a bit."
    The FRONTLINE Interview: Robby Mook
ROBERT COSTA
In all these steel towns that have carcasses of factories, buildings where they used to have molten metal, no more.
But know what was there? Trump signs.
  • More from Lewandowski on Trump barnstorming "blue-wall" states
    "What Donald Trump did, he didn't do one rally a day, he didn't two a day, he didn't do three a day, he got on the airplane and he's doing five and six stops a day."
    The FRONTLINE Interview: Corey Lewandowski
NEWS REPORTERS
Today is decision day in America and we are taking a look at the presidential… NOTE paragraph
After a long contentious presidential race we are near the end…
Donald Trump will carry the state of Florida with its 29 electoral…
Donald Trump has won the state of Wisconsin and there goes her blue wall…
This means that Donald Trump will be the 45th president of the United States…
NARRATOR
As a candidate, he had broken all the rules. Now in the White House, he promises to do the same.
FRANK LUNTZ
You guys need to get used to it that there is no pivot, that there is no normal, and the fact that there is no normal is the new normal.
The only thing that is predictable is the unpredictability of Washington D.C. from this point forward. So get used to it. Buckle your seat-belts, sit back, because it is going to be a wild ride.
DONALD TRUMP
From this day forward, a new vision will govern our land.
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